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The Obamas Are Getting Into The Podcast Game - Lands Multiyear Deal With Spotify

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Barack and Michelle Obama are expanding their media empire. They're now getting their feet wet in the podcast game. More inside....

 

If you ever needed a good reason to start listening to podcasts - we've got a good one for you.

Podcast are all the rave these days and since former President Barack Obama and former First Lady Michelle Obama are clearly looking to create a presence in several media spaces, it makes since the power couple would get their feet wet with podcasts.

The Obamas have inked a multiyear deal with Spotify to create and produce exclusive podcast for the streaming giant. The Spotify partnership comes through their Higher Ground production banner, which they used to nab their Netflix deal where they will produce original scripted, unscripted and documentary series and films. Seven projects are already in the works.

The new deal has launched a new podcast division called Higher Ground Audio, where Mr. & Mrs. O will produce. Not only that, they'll also lend their voices for select Spotify shows. They'll be in good company. Spotify hosts rapper/reality star Joe Budden's podcast and sports analyst Jemele Hill's Unbothered.

"We've always believed in the value of entertaining, thought-provoking conversation," President O said in a statement announcing the deal. "It helps us build connections with each other and open ourselves up to new ideas. We're excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think and, hopefully, bring us all a little closer together."

The Obamas' podcasts will be distrubted worldwide with roughly 217 million monthly active users and 100 million subscribers to its subscription offering.

“We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world. Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds — and their hearts," Mrs. O added.

As of now, there aren't details on specific projects the Obamas may be planning, but Spotify says the programming will encompass “a diverse slate of original podcasts.”

We're here for this major media move. #BlackExcellence

Photo: Getty

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