spoke this week about being anti-product placement in her videos. Reportedly she was asked the question in relation to GaGa
and Honey Bee's
much talked about and obvious product placement throughout their "Telephone" video. Rih says she hates businesses pushing their ish in her videos because it then feels like an ad campaign, not a video:
RIHANNA is fed up with music executives placing products into her music videos, because it transforms her work into “ad campaigns”.
The Umbrella hitmaker claims too many singers agree to show off gadgets or designer goods in their videos to boost the budget - and wants to see an end to the money-spinning marketing tactic.
She tells Britain’s NME, “I don’t like things to be so commercial. I hate product placement in my videos. Videos should just tell the story of the song.
“With product placement, it becomes this big ad campaign. I just don’t like that. Sometimes we have to (use products in music videos), for whatever political reason, but it’s never my first choice.”
Last week (ends04Apr10) reps at Kelly Rowland’s label Universal Motown sent a mass email to all major brands, urging bosses to place their products in her upcoming single’s video.
Well seeing that "product placement" made your "S.O.S." song the promo music for Nike and Agent Provocateur a few years ago, you make serious dough as the face of Cover Girl and Gucci, and now use product placement as a means to have high budget videos, it may be best to keep thoughts like this in your head. No matter how valid. Somebody's got to foot the bill right? Just sayin'....
Pics from the set of Teairra Mari's
new video when you read the rest...