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Fantasia Gets NEW Release Date For "Side Effects Of You" + Diddy's New AQUA Business Venture

Leave it to Diddy to now take over the beverage world after already taking over the entertainment world.  Check out his new AQUA business venture as the new water company's 'brand architect', plus Fantasia's new release date for her upcoming album...

CELBUSPAWNS: T.I.'s Daughter Deyjah's New Sitcom Moves Forward + Zoe Kravitz Nabs Jewelry Line + Reginae Gets OFFICIAL Contract With Young Money

Reginae Carter just made her Young Money contract official.  Check out what the star in the making posted last night from her pop Lil Wayne, plus other celebuspawns like Deyjah Harris & Zoe Kravitz nabbing their own ish...

SNEAKER FAB: Beyonce Nabs Her Own Custom "King Bey" Isabel Marant Wedge Sneaker

 

PMK, the same company that made Jay-Z's custom Air Jordan 1 sneakers, has announced a specially designed shoe in his wife Beyonce's honor called the "King Bey" Isabel Marant Sneaker Wedge.  See pics of the kicks inside....

WHITE HOT: Nicki Minaj Surprises In A Chic Look For L.A. MAC PRO IN-STORE Appearance

Nicki Minaj ditched the crazy outfits and overload of colors for a chic flirty white dress for her Mac Pro Store appearance in L.A.  Check out the "Idol" judge looking fab inside...

Beyonce Is SO POP....In Her New Artsy Pepsi Ad

 

Beyonce Knowles has a new Pepsi ad that she just released on her Facebook page.  Check it inside, plus an additional version....

DIAMOND GIRL: It's Rihanna's 25th BIRTHDAY!....And She's Got A NEW PARTNERSHIP With MAC Cosmetics

Rihanna turns 25-years-old today.  Celebrate with BadGirlRiRi inside and find out about her latest venture with MAC....

BUSINESS OF "BASKETBALL WIVES": Tami Roman LAUNCHES New "Spring Love" Nail Polish Line With Shaunie O'Neal & Evelyn Lozada

"BBW" star Tami Roman has launched a new line of nail polishes and her co-stars came out to show their support.  See the ladies getting the spa treatment inside....