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BUY MY ISH! Rihanna's Bestie Melissa Forde Launches Bucket Hat Line At Opening Ceremony...And Wale Pops In Too!

Rihanna's BFF Melissa Forde has a new line of bucket hats and there was a huge launch party yesterday.  Watch the "turn up" inside...


The "TIDAL" IS COMING: Beyonce, Usher, Rihanna, & Kanye West Showing Support For Jay-Z's New Streaming Service

Jay-Z's high profile friends Rihanna, Usher & Kanye West have changed their Twitter avatars in support of his latest business venture. And Beyonce is in on it too!  Get deets on Hova's forthcoming announcement inside...


Kanye West & Dame Dash Set To PURCHASE Karmaloop! + Nicki Minaj & Meek Mill In Paris, Nicki Says "Love You Boy" On Stage (VIDEO)

Kanye West and Dame Dash have announced the next phase of their business relationship: online retail.  Find out what they purchased inside and see Nicki Minaj boo'd up with Meek Mill during The PinkPrint Paris tour stop....


INSIDE Kanye West’s Private Yeezy 750 BOOST Unveiling—Beyonce, Jay Z, North West, Kim, Rihanna & More

Kanye West kicked off the first day of NY Fashion Week with a bang as he unveiled his new sneakers in collaboration with Adidas Originals! Peep the pics of Beyonce, Jay Z, North West (having multiple tantrums), Rihanna, Diddy and more inside….

"KICK" OFF - Kanye West Readies Private Yeezy 750 Boost Event, North West & Her Fur Tag Along

Kanye West swooped into NYC (right in time for Fashion Week) to prepare for the massive launch of his YEEZY 750 Boost sneaker.  See what he "gifted" select guests inside...


BEY DIET: Beyonce LAUNCHES Vegan Food Delivery Service "22 Days Nutrition" + REPORTEDLY Added To Grammy's "SELMA" Tribute

Beyonce has teamed with famed “exercise physiologist” Marco Borges for a new plant-based food delivery system. Get the deets on the Bey-approved diet inside and news about her reported involvement in the Grammy's Selma tribute.


SUPER BOWL ADS: Golden Brooks, Jennifer Hudson, Muhammad Ali & Snoop Dogg LAND 2015 Super Bowl Commercials

"Hollywood Divas" star Golden Brooks and famed actor Matt Damon were among the familiar faces who popped up in 2015 Super Bowl Commercials.  See Golden's ad inside alongside Bryant Gumbel, Snoop Dogg and more.