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Reggie Bush Has GOT MILK+Reggie's Mom Talks About Kim

Reggie Bush just shot a sexy Got Milk? ad.  And here's the behind the scenes shots of it:

Niiiice. News on Reggie's mama talking about Kim and the two families chillin' in Miami this weekend when you read the rest...
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Pre-Bowl Party: Vivica & Her Boo Slimm, Eva & Lance, & Others

The celebs are partying hard in Miami this weekend.  Vivica Fox and her man Slimm were spotted partying it up at PLAY with the 400 club last night.  Lance and Eva got their cute couple on there too. More pics and celebs when you read the rest....

Is THIS Your Girlfriend Mehcad Brooks?

Check out this behind the scenes shot of the sexy Mehcad Brooks on the set of his new Calvin Klein ad. And check out the final results of the sexiness here. We got a tip that could definitely be a buzz kill. We're told Mehcad allegedly has a girlfriend. And we've got flicks and scoop on her under the cut....

BET's S.O.S. Haiti Benefit Concert Performances


BET's S.O.S. Haiti Benefit Concert went down last night and the YBF staruhs came through to perform. And of course, the unofficial Haitian Ambassador Wyclef tore it down. We've got performances from your fave celebs under the cut...

VIDEO FAB: Diddy's "Ciroc Star" (Director's Cut)

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Celebs Help Haiti Again: S.O.S. Save Ourselves

Lots of YBF celebs came out to Miami's American Airlines Arena for BET's SOS Saving Ourselves Help for Haiti Benefit Concert Friday night.  Diddy, Queen Latifah, and Pharrell hosted as Chris Brown, Wyclef, Mary J, Robin Thicke, and many others performed.  The event was a telethon that was also broadcasted on Haiti tv stations. Lots more pics when you read the rest...

SPOTTED: Rihanna & Jennifer Lopez Kick It Poolside+Rih Hits Pepsi Refresh

Rih hit the Pepsi Refresh Project event tonight in Miami.  Rocking a cute blue and black sparkly cocktail dress.

And it was a diva poolside lunch.  This afternoon in Miami, Rihanna, Melissa, and Jennifer Lopez (in the animal print) relaxed poolside at the Fountainebleau Hotel on Miami Beach.   Rih and J-Lo had a meeting before Jenny left for rehearsals. RiRi stayed behind with her entourage and drank wine in her private cabana. Paparazzi sources on the scene say that after noticing photographers in the distance, Rihanna requested the hotel place several umbrellas to prevent her from being photographed. More pics when you read the rest...