Beyonce Gets FACE HAPPY In Brand New PEPSI Ad, Snaps Artsy Pics With Mama Tina & Kelly Rowland Art Basel

Dec 10 | by Natasha

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Grab ya wigs...Beyonce is flying back on the scene with a vengeance. We've got her brand new just released PEPSI ad, and she's getting rare face time ON the can. Plus, the "Countdown" chick hit up a few art shows solo today at Miami's Art Basel. Pics and deets inside...

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She kicked off her decade long relationship with PEPSI back in 2001. And now, she back and taking over the brand for a Limited Edition Series of Pepsi cans. By the way, her newest deal is worth a reported $50 million. Yeah...that much. And will include major publicity behind her upcoming new album, live concerts, cool photoshoots, Bey's whimsical ideas, videos and more.

Baddie Bey said in a statement on Sunday about her new campaign:

"Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The mega deal is being described as a "hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects." Her general manager of her Parkwood Entertainment company, Lee Anne Callahan-Longo, revealed to the NY Times:

“It’s wise for a brand like Pepsi to give an artist the ability to truly express herself, instead of just the old-school way of, ‘Do you want to be in an advertisement?’ This is much bigger. This is, ‘How can we create something together that is truly unique?’ ”

Beyonce's brand new ad for the soft drink company--which will first be seen early 2013 as a life-size poster in stores--just came out today and was shot back in October. And it's pretty cute. The pop superstar is seen pushing a cart full of Pepsi...in her black and blue polka dotted blazer, briefs and heels.

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And her face is taking over a Limited Edition Series cans. A rare, if at all, opportunity any celeb gets for the soft drink company. The campaign is likely going to take off around the same time as her big Halftime Show takeover at the 2013 Superbowl in February. Reportedly, some time after her big performance, her fifth TV commercial for the brand will air. And she's set to release some new music around that time as well.

Meanwhile, the fab 31-year-old made her way to a few more art shows today (Sunday) at Miami's Art Basel, but this time she went without her hubby. And she brought her mom Tina and bestie Kelly Rowland along instead:

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Loving this floral set--she's rocking Emma Cook silk crepe de chine shorts with the matching button up shirt.

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She took her Cannon camera along to snap pics of her fave artwork,which she later uploaded to her Tumblr page, and her cousin Angie tagged along for some fun:

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Her bag is the 440 Mixed-Media Top Handle Bag by Diane Von Furstenberg. And we're gonna need that.

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Fab times.

Pics: Splash/Twitter

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Comments

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"Sasha Fierce" looks fierce

"Sasha Fierce" looks fierce on the Pepsi ad! I can't wait to see what she has in store for us in 2013...It's also good to see that she can kick it with her friend sometimes and the fam other than just Jay all the time.

by Hater Recognizer
4:24 pm - Dec 11, '12

She be killing em! Get em

She be killing em! Get em Carters! lmao

by Realist
11:15 pm - Dec 10, '12

YES! Cant wait to see Blu

YES! Cant wait to see Blu walking around.

by Classic87
10:25 am - Dec 11, '12

Wow this girl has SOOOOOOO

Wow this girl has SOOOOOOO many haters...Everyone saying they don't like this..the hair..the shorts...Hunny have yall ever seen a million dollars?! Let alone $50 mil?! GOOD DAY! Bey does not care what yall think about her! Last time I checked she did not send a memo asking yall opinions. So sit on this computer and obsess about her as she makes history..$50 mil pepsi/artist deal..HISTORY MADE!

by BEEMA
7:53 pm - Dec 10, '12

I wonder how the Let's Move

I wonder how the Let's Move campaign feels about this....

by Liz Lemón
6:08 pm - Dec 10, '12

Argh @ that blonde hair!

Argh @ that blonde hair! Otherwise, cute ad. Folks love to say Beyonce is washed up and a has been, but I'm sure Pepsi is not putting that much money into someone that they consider to be washed up. They could have given that deal to anyone else, but they gave it to Beyonce. Now Beyonce, make sure the music is good and worthy of you being seen everywhere in 2013.

by Capital Cutie
5:35 pm - Dec 10, '12

Thanks cousin Angie for

Thanks cousin Angie for letting us know all Beys contract info. And Kelly most of the time looks cute you on the other hand always look like you just ate a pig. Bye girl!

by TeaNicole
3:55 pm - Dec 10, '12

Bey looks like a lost,

Bey looks like a lost, illiterate tourist.

by Ms.Thangfromthe...
3:26 pm - Dec 10, '12

2013 YEAR OF BEY!!!!!!!!2013

2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!!2013 YEAR OF BEY!!!!!!!

by Sha Har
2:34 pm - Dec 10, '12

THE PEPSI PICS ARE FIERCE!!!

THE PEPSI PICS ARE FIERCE!!! THE PEPSI CAN WITH HER FACE ON IT-ICONIC!!! BEY HAS LEGGGGSSSSSS FOR DAYSSSS!!!! THOSE WHO ARE WORRIED ABOUT HER $50MIL CONTRACT---PEPSI TAKES CARE OF EVERYTHING INVOLVED WITH HER ALBUM AND PROMOTION SO BEY DO NOT HAVE TO PAY OUT OF POCKET FOR ANYTHING!!!!! SHE STRAIGHT POCKETS THAT $50MIL FOR BLUE IVY'S TRUST FUND. BEY IS A BOSS!!!!! ANYWAY, MOMMA TINA LOOKS GREAT IN ORANGE AND KELLY AND COUSIN ANGIE LOOK FAB. ***2013 YEAR OF THE BEY!***

by Sha Har
2:25 pm - Dec 10, '12

2013 THE YEAR OF THE

2013 THE YEAR OF THE BEY!!!!!!!

by MsMidwest
10:48 pm - Dec 10, '12

King Bey once again doing

King Bey once again doing nothing..Just looking at art LMAOOOOO..Got the blogs going CRAZY gotta love her! 2013 BEY taking OVER!!!!!!!!

by MsMidwest
1:52 pm - Dec 10, '12

Thank you! This lets you

Thank you! This lets you know she is the QUEEN of all things beautiful. She keeps people PRESSED and INTERESTED in whatever she does. Queen Bey!

by Sha Har
2:13 pm - Dec 10, '12

Get it Bey! Im so tired of

Get it Bey! Im so tired of people calling her illiterate. I know people who are very short with words just like her. They are usually deep thinkers and are very wise. She must be doing something right to be on side of that pepsi can.

by Classic87
1:27 pm - Dec 10, '12

I just don't care for the

I just don't care for the shorts and heels combo. Maybe you can get away with a wedge, but a skinny heel and shorts set looks trashy.

by SweetDivaT
1:17 pm - Dec 10, '12

"Bimbo" is a brand of soft

"Bimbo" is a brand of soft drink manufactured and marketed by PepsiCo, Inc...Good look she represents it Well!

by Like Really
12:02 pm - Dec 10, '12

She must be doing something

She must be doing something right to be one of the very few artist to have her face on the side of a pepsi can. Have you ever realized, maybe she is not a person of many words....Everyone does not have to be fluent with words. She may just be a deep thinker.

by Classic87
1:25 pm - Dec 10, '12

Yea u right she shakes dat

Yea u right she shakes dat azz and sings stupid songs, which is about as deep as Blu Itchy's baby tub!! Im also sure Bey's ecstatic about her crushed face seen in trash cans galore, when all thats needed is good music! *rolls eyes..Good Day!

by Like Really
4:17 pm - Dec 10, '12

You obviously have been

You obviously have been hiding under a rock...her music IS good. Its the silly, illiterate club-techno songs that are taking over. And since when is shaking ass a bad thing? performers have been doing it for decades...hence the reason she always wear leotards. SHES A PERFORMER!!!!

by Classic87
6:15 pm - Dec 10, '12

Good music or not, she will

Good music or not, she will ALWAYS have her loyal following. ;-) Good day to you too!

by Capital Cutie
5:26 pm - Dec 10, '12

THANK YOU! #teambey

by Classic87
6:16 pm - Dec 10, '12

LOL, her non fans are more

LOL, her non fans are more loyal than her fans!

by Capital Cutie
8:52 pm - Dec 10, '12

Hahaha! They don't realize

Hahaha! They don't realize they are giving her exposure as well. Or do they...... hmmm lol

by Classic87
2:42 am - Dec 11, '12

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by hooklookping
11:48 am - Dec 10, '12

lovin it! Get em bey-be!!

lovin it! Get em bey-be!! no less than 50 comments for any post that even mentions her....lol. amaze-balls.

by shuga
10:44 am - Dec 10, '12

LMAOOOOO...SO TRUE!

by MsMidwest
1:54 pm - Dec 10, '12

You look Amazing B....WORK!!!

by Cathi Futrell-Thomas
9:53 am - Dec 10, '12

I LOVE YOU BE But I know you

I LOVE YOU BE But I know you can afford some pants....Sooo Over the Leotard thang....Oh Yeah, Please dye your hair dark and bring back the flowing Weave...Don't like the bun..Sasha Fierce has too much Style for this..... LOVE YOU AND KEEP UP THE GREAT WORK!! COOL SODA CAN!!! LOVE IT!!!!!!!!!!!!!!!

by Elizabeth Tripl...
9:03 am - Dec 10, '12

Special edition of Pepsi can

Special edition of Pepsi can with an American sweetheart's face on it = gone like(sales) hotcakes & an apple new iphone app. Beyonce is too dang on beautiful and those LEGS good lawd.

by Lifeatbest
8:56 am - Dec 10, '12

I bet Jay is DREADING the day

I bet Jay is DREADING the day he wakes up and sees Tina Knowles TALES OF THE CRYPT lookin face starin' back at him! Kelly looks pretty, still a sidekick tho!

by tori
7:01 am - Dec 10, '12

Looks like she went thee for

Looks like she went thee for an impromptu photo shoot don't understand her at all. Wants to be seen so badly. Is that a House of Dereon bag she carrying. She and Tina never wears theses tacky clothes they hawk..

by TeaNicole
4:58 am - Dec 10, '12

MY GOODNESS, the girl got

MY GOODNESS, the girl got great legs!!!!

by BigJohn
5:00 am - Dec 10, '12

I love the pics and the

I love the pics and the entire ensemble! Mama Tina looks younger and younger every year! Beyonce should get back with DC next year and take over...

by BEEMA
4:14 am - Dec 10, '12

Let me put this deal in focus

Let me put this deal in focus for you sore hating c00ns up in here. J.Lo got 10 mil for being on American idol. Xtina gets 10 mil for being on the Voice, Britney gets 15 mil for being on XFactor, Mariah get 20 or so for being on American Idol. BEYONCE gets 50 mil for being ONLY a spokeperson for Pepsi. AMAZING. Beyonce's body is vo vo bam! Gone ahead Beyonce, werk it. Go ahead and hate on Beyonce. I would. The girl is bad. I love her.

by Lifeatbest
3:28 am - Dec 10, '12

If u REALLY want to talk

If u REALLY want to talk numbers PEPSICO grossed $65 *BILLION* in ANNUAL revenue this yr. Beyoncé's 50m contract spans over YEARS, so if u do the math Beyoncé signed a contract that was worth roughly .07% (sounds familiar) of Pepsi's income this yr ALONE! Seems like she's actually workin for PEANUTS compared to what her NAME & BRAND will bring to the company over the next FEW yrs. No shade, I'm a Beyoncé fan & I AM NOT "HATING!"

by tori
6:48 am - Dec 10, '12

50 million for ONE DAY on a

50 million for ONE DAY on a promotional performance of HER own music on Feb 13th, 2013 is far from peanuts, NUT. Stop trying to take from her. 50 million for one day of promotional will NEVER equal peanuts. smh

by Lifeatbest
8:54 am - Dec 10, '12

"ONE DAY OF WORK???" What the

"ONE DAY OF WORK???" What the hell you talmbout?? Her contract is for YEARS..NOT A DAY KOO KOO!

by tori
10:24 am - Dec 10, '12

Tori, we don't deal with fake

Tori, we don't deal with fake Bey fans. The REAL fans are here!!! Yes sweetie, Bey pockets that $50Mil and will give that change to baby Blue. She don't have to pay for anything. Pepsi covers it all. And it is for 2013 (1 year) OR as long as her tour and promotions go on. Bey is what we call a real BOSS! Deal!

by Sha Har
2:31 pm - Dec 10, '12

Lol you & @MsMidWest

Lol you & @MsMidWest campaignin for Bey like she runnin for President (heaven forbid) or like you'll were there wen she signed her Pepsi contract lol CHILLLL!

by tori
12:30 am - Dec 11, '12

CO~SIGN!!!!!!!

by MsMidwest
10:46 pm - Dec 10, '12

2013 YEAR OF BEY!!!!!!!!2013

by Sha Har
3:14 am - Dec 10, '12

The Carters are definitely

The Carters are definitely well-versed in their fields of business! I'm not even mad at you Beyoncé...although I believe that Coca-Cola is way better than Pepsi. Anyway, keep it up! Looking good...now let us hear that new beehive music!

by C2C
2:41 am - Dec 10, '12

Beyonce. All I have to say.

Beyonce. All I have to say. your gonna do your massive promotion shove ur face down everyones throat first of all its much needed cause u been on ur chill mode for a while. .. . BUT IF UR ASS DNT STOP WIT THE FCKN LIFETIME KISS FM WBLS SOUNDTRACK MUSIC THAT QUEEN TITLE SHOULD BE UP FOR GRABS. lol. I luv u but lets be honest: 1. your tumblr is wack 2. your instrgram is wack but I give u an A for effort (piece of advice: the outfit pics are cute but if thats all we getting. negative) all we want from u bey is to be more personable. 3. Wendy went off saying you talk like a 5th grader... and shes kind of right. No one is questioning your intelligence in fact I do believe your really intelligent but your TOO careful. just be you. 4. Just be you. yes it needed to be emphasize. 5. You cant keep shying away with what made you famous to begin with urban dance music. Though you did leave the gate open for opportunities since 4. 6. Your song game need to be stepped all the way up. You havent had a REAL hit since Single Ladies. cmon cmon cmon LETS B HONEST. Not to compare you with Rihanna but in retrospect homegirl had like what 5-6-7 number one hits since then. Yeah you may not care about that now...but cmon yeah you do. Its your job and its business. So give us hits. Your fans really need it like bad. were like starving over here. Im not gonna say real music im gonna say beymusic. 7. Boo I love you so much but I would hate for you to be yesterday's news so soon. I need club songs, I need love songs, I need some rnb songs and im not talkingalternative (for the record) 8. Your choreography at Revel was a step up. Gimme more. Emphasize on that. 9. We're not saying leave your sparkles and sequins . . . you could fall back from it a lil tho . . . like. theres other materials. 10. Your fashion team, glam squad whatvr... someone does needs to b fired cause ur shit stay a lil off but i must say im feeling this look from head to toe. Im liking casual Bey because I know thats who you are truly . . . but maybe...just maybe someone on ur team is not really understanding enough to capitalize and brand it. Get wit the 'gram ma cuz Rihanna mke that shit look way too effortless. And all this style change aint gon b shit without so bangin ass music. 11. Must you pose so damn hard all the time?? Less Sasha more Bey. Sensual Bey. your thinking too much about the poses I get it. dnt think. JUST B U CRAY CRAY!! 12. Ur shoe game. Step it up. 13. Bronzer is ur friend. that hair color is not. 14. Give Blue a kiss for me. ps. i know someone from her team will read this just to know what the fans are saying hearing what the streets are saying. But first thing first above all. The music neeedsssssss to b poppin. ok thanks bye=)

by Floraine Philippe
2:10 am - Dec 10, '12

You UGLY BYTCH are you fu**in

You UGLY BYTCH are you fu**in crazy?!? Beyonce is 10 times better looking than you, 1000000 times more wealthy than you, and has accomplished more in the past 30 minutes than you will accomplish in your ENTIRE life! She should be giving you advice...not the other way around. Girl kill yoself quik!

by BEEMA
4:10 am - Dec 10, '12

both of ya are crazy. i would

both of ya are crazy. i would say all of this in her face as a fan and admirer who loves her and am not a tes peron in her camp. call me bored wtvr but i said my piece without being disrepectful just stating my own opinions. i will not feed into ur internet gangster-ness. cut it out. the ugly bitch comment was beyond unecessary. have a good one. rolls eyes.

by Floraine Philippe
11:16 am - Dec 10, '12