LaLa Anthony is officially open for business.  Her MOTIVES For LaLa cosmetics line launched at yesterday's 2012 Market America World Conference at the American Airlines Arena in Miami.

Pics of La getting support from her good friends inside...

In a multi-print silk & Ankara mix skirt by Jewel By Lisa, black tank, and pale pink cropped blazer, LaLa hit up her friend Loren Ridinger's massive conference to kick off this year's products for the company.  And since LaLa's new mineral based makeup line is part of the Market America family, she took the stage to formally launch her product.

Her girls Kim Kardashian and former "Real Housewives of Miami" star Larsa Pippen and her PR friend Jonathan Cheban all came out to support.  Fat Joe, Angie Martinez, Scottie Pippen, and more were also there.

La took the stage with Loren to speak to the crowds.  And also pushing their products at the big conference were Steve Stoute and many others.

She posed it up with Amanda Ridinger and Duane McLaughlin as well.  Her homie Ciara wasn't there but she exchanged well wishes via twitter:

Wish u were here! RT @ciara: LaLa baby, I'm so proud of you friend. Keep working hard! Get it boo! CSquad, send @lala some Luurve!:) let's support women with ambition!

By the way, La's hubby and NY Knick star Carmelo Anthony was just named as a starter for the Eastern Conference team for the 2012 All Star game.  Congrats!