Rapper 50 Cent gets quite personal in his video for "They Burned Me" which doubles as a metaphor for his relationship with his baby mama. Watch the video inside and see Will.I.Am sit down with Steve Stoute to discuss his music career and tanning the 2008 election............

In a video that really lets fans into his life, the "They Burned Me" clip covers the fire that destroyed 50 Cent's Long Island home, his relationship with his son and the fallout from breaking up with his son's mother.

On the track he raps,

“She called the cops on me cause I don’t love her like I used to...” and, “My son love me but she try to poison his mind"

So what made him make a video so personal?

The rapper said on twitter,

"They burned me, I held on to that long time its personal but now everyone can see it. I'm over the issues on it I write better when I'm pain."

Watch the full video here:

And in the lastest installment of Steve Stoute's The Tanning Effect series....

Will.i.am opened up to Steve Stoute about the role he played in helping President Obama's 2008 election campaign. 

The artist's "Yes We Can" video featuring all of his celebritiy friends, along with words from one of President Obama's uplifting"Yes We Can" speechs, went viral during the 2008 campaign and helped him become a youtube sensation. And the rest is political history.  Watch the clip above....