Going natural is the new trend for many African-American women. We've got the story of a Florida news anchor whose process lead to a ratings increase when you read on...

And yes, we're WELL aware the story came out over a week ago.  But we felt this is a positive story that can never get too much attention and we wanted to post it here as well.  Chill.

Rochelle Ritchie of WPTV-TV in West Palm Beach, Florida decided to let her hair go 'natural' and let viewers see the transformation. During the process, the ratings of Ritchie's show increased. When she first told the idea to the news director, a white man, he had no idea about the process. The news director said," I had no clue this was an issue. I never heard about it, and I had African American friends. I instantly bought into this story. I had not seen this story done. It brings up a safety concern." His only concern was that the viewing audience wouldn't care but the feedback proved positive.

Ritchie also posted her story on a website.

"Making the decision to go natural was not an easy one, especially being a black female reporter. After graduating Western Kentucky University in 2004, I accepted an editor position at a local TV station in my home of Lexington, KY. I had sent out tons of resume tapes hoping to one day be a reporter. But I didn’t get one interview with my relaxed shoulder length hair. One day an anchor, black female, told me I needed to get extensions if I wanted to land a job. I got extensions and made a new tape with my new look and I started getting calls immediately. From there the belief that I needed extensions in order to be hired set in. I spent more money on my hair than anything. In six years I spent $9600, my student loans are $9500, so that should give you an idea of where my priorities were.

“The story about going natural developed while I was having a conversation on the phone with a friend at work. My producer heard me saying, ‘I am going natural, I am tired of wigs, weaves and relaxers.’ She (producer) asked me what I meant by that and I showed her YouTube videos of black women who were on the journey of going natural. She was stunned and said, ‘Rochelle that would make a great story for sweeps.’ I pitched the idea and with her support as well as our female anchor they allowed me to do it. My news director’s response was great. His only concern was just keeping up with the process of my story and hair. My general manager is a great guy and totally supported me as well.

The fear of getting a new job with my new look does not scare me because I believe my work and passion for this business will shine through.

“I have had such an AMAZING response from the community. People of all genders and races have completely supported me with positive feedback. Of course if there were any negative emails my news director does not send those to me. But personally I haven’t gotten one email or Facebook comment that was negative. A matter of fact many of my white and Latino colleagues say I look more professional. I believe this as well. I feel I look more polished and sharp. I also feel like I think better without all that fake hair on my head! lol….

“For my ‘black female reporter hopefuls’ I say let your work show your ability to be a good, excuse me a great reporter. My story is a way for me to pave the way for black women’s hair to be acceptable not just in the professional world but on TV! I would say if you are natural. Keep it neat. And if you are worried about getting a job the fabulous thing is we can straighten our hair for the interview and go back to our beautiful curls when we leave.

“Do I have any regrets? Yes I do. I regret denying my natural beauty. I regret falling into the belief that I needed to look a certain way to get into this business instead of believing in my ability as a reporter. I regret allowing someone to cover me up. But no more! This is me, Rochelle Ritchie a natural, professional and happy television reporter. And I feel more confident now than ever before and look forward to climbing the ladder of success with all my kinky curls.”

Here's a video of her story:

Interesting story. And it says a lot that this many people were at least interested in hearing a real story about a YBF woman and her natural hair. Your thoughts?