Sean "Diddy" Combs, an up and coming comedian, and the makers of CIROC Ultra Premium are introducing the new CIROC RED BERRY and CIROC COCONUT flavors.  They're kicking off the "Perfectly Smooth" campaign just in time for Labor Day.

We've got the fellas' eyebrow raising teaser for the three-minute long short film that is live right now, exclusively at CIROC.com.  Read on to peep what Diddy's up to...

In the film, Mr. Combs challenges an unexpected visitor to a "Smooth Off" competition. In an otherworldly manner, Combs demonstrates his gravitas as he floats through his living room to greet his company. His challenger then reveals his own prowess, when, rather than accepting cocktails from Mr. Combs' butler, he mysteriously reveals bottles of the newly-launched CIROC RED BERRY and CIROC COCONUT. The film then culminates in an all-out battle for the title of "Smoothest Man."

The 'Smooth Off' film will be complemented by additional creative and online vignettes featuring Combs showing off his smooth skills, which will air later this summer. The campaign will also feature a social responsibility-focused spot to reinforce the brand's commitment to responsible decision-making.

"As CIROC vodka's smooth character and unique flavor profile is what sets us apart from our competitors, this creative direction perfectly complements our liquid while also highlighting our brand's sophisticated lifestyle," said Combs, who entered into a strategic marketing alliance with the spirits brand more than two years ago. "Adding a twist of humor helps us communicate our key brand messages in a fun, entertaining way." 

So, who's ready to end this summer with a Ciroc-filled bang?