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Essence Magazine's Editor-In-Chief Responds To White Fashion Editor Controversy

Essence Magazine, an magazine catering to African-American and ethnic women, started a lot of controversy this week when they announced they hired a white fashion editor. Many people were angry because the mainstream fashion industry showcases an uneven amount of black models, and since Essence is for African-Americans, one should have been chosen.  Find out what Essence's Editor-In-Chief Angela Burt-Murray had to say about the situation when you read on...

Essence's new fashion editor, Ellianna Placas, has an impressive background. She's the former fashion editor for O: Home and US Weekly. 

Here's what the magazine's Editor-in-Chief, Angela Burt-Murray, had to say:

"I understand that this issue has struck an emotional chord with our audience,however I selected Ellianna, who has been contributing to the magazine on a freelance basis for the last six months, because of her creativity, vision, the positive reader response to her work and her enthusiasm and respect for the audience and our brand. We remain committed to celebrating the unique beauty and style of African-American women in Essence magazine and online at Essence.com."

Source

 

Burt-Murray also expressed her feelings in her op-ed piece on the website The Grio. She thinks it's a shame the black community gets outraged when she hires a white editor, but doesn't express the same emotion about issues that plague African-Americans.  She commented:

"When we run pieces on how unemployment is devastating black men? Nada.When we run story after story on how HIV is the leading cause of death for black women age 18-34? Zilch. The things that really are the end of our world apparently aren't."

 

 

Former Essence fashion editor, Michaela Angela Davis, feels that the magazine is going against its mission, which is to 'inspire black women to lead bold, fulfilling lives.' She wrote on her Facebook:

It's with a heavy heart I've learned Essence Magazine has engaged a white Fashion Director. I love Essence and I love fashion. I hate this news and this feeling. It hurts, literally. The fashion industry has historically been so hostile to black people -- especially women. The 1 seat reserved for black women once held by Susan Taylor, Ionia Dunn-Lee, Harriette Cole(+ me) is now-I can't. It's a dark day for me." 

 

Interesting situation.  Your thoughts?

 

 

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Comments

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i read several comments and

i read several comments and the words that come in my mind are racism and discrimination. Don't do to others what you don't want them to do to you otherwise you are not better than them.

interesting's picture

I have had a subscription to

I have had a subscription to Essence since the early 70's. I consider this a slap in the face and I AM going to cancel my subscription. If the higher ups at Essence don't understand how this is a betrayal, they really are out of sync with their readership anyway.

taliba's picture

She probably has cater to the

She probably has cater to the mainstream people who are publishing Essence.

Anonymous's picture

No whites allowed! hmm sounds

No whites allowed! hmm sounds like black people are no better than whites back in the old days.

Anonymous's picture

Honestly, this is a situation

Honestly, this is a situation that I can honestly see both sides of the argument. Sure, it would have been better if Essence hired a black woman, but I also don't think it's fair to trash a magazine that has given black women a platform for over two decades. Magazines are suffering right now, and they hired a woman they were confident in. It sucks that she wasn't black, however, I don't think we should stop supporting one the last few print black magazines left.

With that being said, it is also time to check out the new pioneers of black media. We all love our urban gossip blogs, but there are some great online magazines out here that cater to black women. I suggest those of you that are forsaking Essence or want to read content that speaks to you as younger black women, try reading Urban Belle Magazine and Clutch.

Urban Belle is hands down one of my favorite online magazines because the writers there are witty, chic, and very realistic to women in our age group. The topics are diverse, with my favorite being relationships, sex, fashion, and their entertainment editorials. Check it out www.urbanbellemag.com. There really isn't a magazine out there that you can compare Urban Belle to, and that's what makes it one of my favorites. I'm a faithful reader.

Clutch is also another great online magazine for women of color, and I love their beauty and fashion editorials. It's a great magazine that kind of reminds me of a younger version of Essence. Check it out at www.clutchmagonline.com.

Support the new black media and don't give up on the traditional black media.

Peace and blessings yall.

Anonymous's picture

You know after reading some

You know after reading some of the comments. I have to wonder why some people are upset with essence doing this because, this is not a black owned magazine it hasn't been one for a very long time. Plus one poster said that we as blacks are so quick to cater to others than helping ourselves grow this is very true. Me I think that blacks are the only group of people that are ashamed of catering to one another. While Whites,asians,jew,mexicans will do this this is why THEY are moving forward and so many blacks aren't because they help their own people first.

As to blacks who help others first and our own last.

Ebony-chan's picture

I agree that we as blacks

I agree that we as blacks rather turn to others than to pull each other in the force. I just don't understand why we are so hateful towards one another. It seems as though we don't want to see one another make it on each others watch perse. We become jellious, deceitful, and backstabbing towards one another, oppose to being happy for each other.. Its very hard for african american to make it in this place. Therefore, we should embrace each other in their greatness or perserverence/blessings, and we should not be selfish in giving back or helping someone else..I believe if we could get pass this hatefulness and jeliousey/selfishness, and help each other, life for blacks could be better...Note: other races don't even have to like each other, yet they still help their own....

We have got to get smarter and much wiser....this is the no 1 reason why most of us are still stuck...lack of help.....
As for essence hireing a white director in fashions..I guess they know what they are doing...they have been in the bussiness for years and I pray for many more years to come..I just hope that as far as their own race, they will continue reaching out and it does'nt stop here...I am confident this would not happen...I am sure that they have done their homework, and made the decission based on qualifications.. and not race...even though I do understand both sides of the story...but never underestimate anything in life.

Anonymous's picture

Some of us are readers and we

Some of us are readers and we dont like it. We dont like the current direction and the fact that the "Essence" voice is no longer what it was and not relevant. This is not about merely racism, it is about losing our identity and Essence submitting to the corporate powers that be and the fashion community that continue to respect us -- so Essence of all places goes and raise the White Flag, that is not "In The Spirit" of the Essence we knew. This is why we need our own voices again. Those who try to simply make this a race issue, knock it off -- we know it is bigger. And also, Racism is when you have power. Blacks have no real power at Essence anymore because they dont own it. ABM is a well paid executive staffer who is doing her job. She is NO Susan Taylor. White fashion director or not, Essence is not what it was and not fashion forward anyway.

Anonymous's picture

It's a a new day Black

It's a a new day Black culture is moving into a time of being lost because of the melting pot and because of the interracial thing, along with the desire to move into the mainstream do to the surviual mode right now. No one even blacks want to hear about pro-black anymore.

Anonymous's picture

I don't get the comparisons

I don't get the comparisons made about articles written where there was basically no African-American outrage from the Essence's readership. So there was no response--I get that. But so what if readers are silent. It doesn't mean they weren't affected by what was written. It doesn't mean that they do not care about the articles that were published in the magazine. You just how relevant a magazine is to the number of subscribers you have. If nothing else, readers were better educated about the important Afro-American related concerns. I do not see how readers not responding to articles written in the magazine can be intelligently compared to readers now responding to the hiring of a white woman for a top position at the Essence. What a problem this can turn out to be. If the new editor is let go without cause, she could sue. From the looks of it, a significant number of subscribers will more than likely write Essence off to protest their anger with the chief editor's decision. Very few blacks will be okay with the decision-that is certain. The fact that she has a TOP position is what is so infuriating. I might have let her into the office to gain from what she can offer the magazine, but not in a key position. Blacks are sick and tired of being at the bottom of things. Having a black magazine like Essence where blacks were on top was at least ONE thing they could take some pride in. Yeah, we're taking it very personal.

Anonymous's picture

This issue is a non issue for

This issue is a non issue for me and I can't decide whether to go w/the WTF feeling that a lite brite as hell Michaela is the one to have the issue about the white editor or go w/the 'b*tch please' feeling that she has the audacity to get at Angela Burt Murray's decision. Either way it's f-ed up that this issue has become an issue based on the woman's skin color. Racism is racism period.

Anonymous's picture

Essence is not great for

Essence is not great for fashion. It also is no longer Black owned. It is time to own our voices again. That is why we now turn to Jones Magazine because it is Black owned by a Black woman who works with people who really knows fashion. I still love Essence but it is not what it was and no longer the only game in town. In fashion, it is really second rate.

Anonymous's picture

i think that this is a bit

i think that this is a bit ridiculous. I mean everyone has the right to their opinion but like another person commented she has been contributing for months now, but no one knew about it. So what is the big deal. I mean she is only ONE person that happens to be white.

Anonymous's picture

Essence has not been a book I

Essence has not been a book I look to for fashion for a long time. I read Jones and Arise Magazine instead because they truly celebrate black fashion and have style and great tips. Essence is too busy trying to be the black cosmo, people or lucky, and failing, anyway.

Anonymous's picture

Many of the responses I am

Many of the responses I am reading is pure unadulterated racism. If she is fired for being white, that isn't racism? I fully respect this magazine for what it represents, not because of the skin color of the ones behind the scenes. Sure, I'm white. I saw on the news about backlash from the African American community over the hiring of a white woman. I'm here to support the magazine for making an equal oppurtunity choice. However, for the ones saying that advertising and such is only a "white person" show, that is ridiculous. I randomly checked out covergirl's site. I saw Ellen Degeneres, Drew Barrymore, AND Queen Latifah. To say certain jobs are only available to white people is proposterous. You're saying only white people will be president? Go look again. You're saying talented actors are only white people? Go look again. You're saying models are only white people? Go look again. The best athletes are white? lol, go look again. White people do not own the franchise on employment. You are so downtrodden upon? Many colleges give extra points for minorities just for admission. This woman worked for this company long before she was promoted to this title. Where was the grievance then? White people have turned the corner on racism, now it is your turn.

The White Guy's picture

if a magazine were NOT to

if a magazine were NOT to hire someone because they were black that would be called discrimination. the same people who under those circumstances are now complaining about a white being hired. someone's prejudice is showing. oh, by the way there no white exclusive magazines. if there were a magazine called oh say Ivory someone would say that was racist.

john's picture

I read in another blog that

I read in another blog that Bethann Hardison and June Ambrose both turned down the position. It was open for 6 months, so it seems like Elianna(sp) was not first choice. I can't believe folks are so up in arms about this...there are TRULY bigger fish to fry.

Anonymous's picture

Okay, this white women

Okay, this white women freelanced for six whole months and she's qualified over many African American's to be the Essence fashion editor. Hmmm! Burt Murray questions our angst then mentions articles written about the unemployment rate of Black males. I'm quite sure that Essence could have found a more than qualifed but under or unemployed Black female or male. We are still underrepresented in the fashion and movie industry but we have to be the fairest of any race in the world. I'm cancelling my subscription. If I wanted Vogue or any of the many other white fashion magazines available I'd subscribe to them.

Perplexed's picture

Damn some people are so

Damn some people are so stupid! They do not see the BIG picture! And why is it Black people always have to be the bigger person? Do you pushers of equality watch the news, read newspapers, watch TV and movies? Black people are still treated unfairly, attacked and mocked--ESPECIALLY BLACK WOMEN. If we lived in a fair society, then we would be all for it! But I look for representation of ME and Essence is really all there is in terms of fashion. Remember EUROPEAN VOGUE had an all BLACK issue, meaning and I quote Steven Meisel, "Black women are not represented in fashion magazines". So for this to happen, it is insulting. Honestly, she could work at any magazine. Essence was all we had left. It trips me out that other Black people think this is racist. I almost see it as self-hatred. Gypsy--I'm co-signing with you sister!

BLAK IS THE NU BLAK's picture

ok I understand your opinion

ok I understand your opinion but how is intentionally keeping the entire Essence staff Black any different from white (or other races) doing the same thing to us? You know if this were People Magazine or something like that & ppl were upset about them hiring a Black woman you, Al Sharpton and every other Black person in America would be severely pissed and try to make things right. Two wrongs don't make a right. Just b/c us Black ppl are often under represented and mistreated doesn't give us the (right) to discriminate against other races. Wrong is just wrong and that's the attitude that needs to change in regards to racism in this country. Other races have the same type of attitude toward us and until we ALL make a little effort nothing is going to change. I love the fact that we have magazines like Essence and Jet that showcase our natural beauty and the diversity of our culture but including people of other races is not going to take away our Black pride and strong heritage.

Maine's picture

She's probably the same

She's probably the same person who had the insane idea of putting Reggie Bush on the cover a few months ago. This woman doesn't have a clue about us. Essence is falling deeper and deeper into abyss. For a magazine that used to have its heart on the pulse of the black community, it is now so very lacking.

Lady Lex's picture

I agree. Let's boycott it.

I agree. Let's boycott it. It's no longer a magazine that can delve into our souls. It can't speak to us about our relationships, families, lifestyles or fashion sense. It's goal is for us to lose our uniqueness, voice and soul. Cancel your subscription.

Perplexed's picture

I agree. Let's boycott it.

I agree. Let's boycott it. It's no longer a magazine that can delve into our souls. It can't speak to us about our relationships, families, lifestyles or fashion sense. It's goal is for us to lose our uniqueness, voice and soul. Cancel your subscription.

Perplexed's picture

I agree. Let's boycott it.

I agree. Let's boycott it. It's no longer a magazine that can delve into our souls. It can't speak to us about our relationships, families, lifestyles or fashion sense. It's goal is for us to lose our uniqueness, voice and soul. Cancel your subscription.

Perplexed's picture

Look what fear has done for

Look what fear has done for you in your life, it only defeats us and make you have start all over again. UNITY-is the age of awakeniing to a higher calling. Let's not let old habit keep us from such a bright furture of unconditional love of all things and life forms. ONE LOVE

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aerhsehrcv's picture

As a Black female Fashion

As a Black female Fashion professional, it is definitely hard to swallow this news from Essence. I find it very, very hard to believe that there in NO Black woman as qualified as Placas. I get emotional because as Black people in the industry, we fight HARD just to be seen, to have our ideas heard and implemented to be respected and to be acknowledged. Many times I am the only black person in the room and everyone seems to have these expectations of me based on everything they've heard about black women. And don't even get me started on how many times people have asked to touch my hair...all of this in an industry that is supposed to be trend-setting, lead-taking and "open minded". For those you who call yourselves fashion professionals when was the last time that you worked for a large fashion corporation or design house? If you have, you would realize how devastating this announcement really is. Essence is supposed to be OUR voice and not an interpretation of it.

Anonymous's picture

Some people just don't see

Some people just don't see it. Behind the design and even in public, the black fashion professional is a rarity. You would think in the one place where blacks are in positions of hiring and have the ability to do higher end shoots that a black person would be chosen. If ESSENCE wont hire black people to high positions who will? Ask yourself this before you call someone a racist. I think they could have had guest fashion editors each month while they looked for someone (tracey reese, andre leon, etc.)

jusme's picture

Those of us of experience

Those of us of experience racism first hand learned not to hate the person but hate the act. There is no way Ms. Placas can tell me about being a black woman and what my fashion sense should be. I think we celebrate our uniqueness by excepting each others survival in a world that tells us everyday; brighten your skin, wear your weave, wear a size 1, etc. We refuse to listen. And now to have someone represent us, who does not look like us, in a forum of telling us how to express ourselves in fashion. I am sorry that Ms. Bert-Murray is so removed from everyday hard working black women, that she does not feel the impact this decision has made. The young black girls who can now relate to the President's daughters that maybe dreams can come true. Don't expect to much for some who have succeeded and will not reach back to help those who are not given a equal playing field.

Anonymous's picture

I imagine that had there been

I imagine that had there been a more qualified Black candidate for the position, Essence would have happily hired her/him. But as was stated, she had been working there for months and got a positive response. So it seems to me like a good business move to hire her if she was getting the job done. The key is that Essence puts out quality material for its readers. We get soooo caught up in trivialities, and it's crippling. I couldn't agree more - there are so many issues out there that we should be getting riled up about, and we're simply not.

Anonymous's picture

I don't get why this is an

I don't get why this is an issue. If the woman knows what she's doing, then it doesn't matter.

A Fan's picture

Why is this an issue? If

Why is this an issue? If Essence was owned by a black conglomerate of some sort, then I could see the outrage...but last I checked, Essence is owned by Time, Inc, which has no vested interest in anything other than making a profit.

We will get left behind with this separatist mentality. The world is changing and the landscape of how business happens is also changing. We are apart of a global economy and if we don't recognize that, we will get left behind.

Besides, we have MUCH bigger issues to be concerned about than Essence hiring a Caucasion as a Fashion Editor...education, distribution of wealth, health care, the list goes on. This is so not important in the broader scheme of things.

Dee's picture

Hello! Andre Talley is a

Hello! Andre Talley is a well respected fashion icon of the fashion community and he is a Black man from the heydays of Vogue. If she is qualified, she is qualified. Essence problem is they are not keeping up with current trends of what their users want. That is why I stopped subscribing years ago. Why are they the only fashion magazine that does not have a home section. Home improvements, remodeling, styling, and design is huge. But I guess Black people are not interested in that? Bullcrap...I have written about this directloy to them, and no response. Get in the 21st century! I am a well establed black interior designer from the Midwest with 99% of my clients being wealthy White Americans. Thank God, my clients did not treat me the same way that people are having resentment toward this new fashion editor.

Rheamelle's picture

Funny how all the Black

Funny how all the Black magazines are forced to intergrate, yet Vogue will not do an African Vogue; funny how the entire fashion industry touts White Models and one little token Black Model on their White Runways, yet, want to infultrate the Black fashion market with "multiculturalism" and "Diversity" and try and force us Black Women into intergration.

I will never ever buy another Essence magazine again. I am sick and tired of the unequality and the decemation of our Black Commnunity, just sick of it. My money is of value and this is were we Black Women should start using it. If we can unify, then we can set the tone of what is or isn't in our communities. Essence should not have hired a White woman to talk about Black Women's fashion. What does she know about being a Black Woman? I guess my Black is Beautiful will begin having White Women on the show soon; never let a Black Women express herself or congregate as a group is the racist theme. Yet White Women have all the fashion magazines that are twice over what Black Women have. I don't understand the logic behind it, oh, that's right Essence isn't "Black owned" anymore, it is OWNED by Time, Inc. therefore, if they want to entire Essence staff to be White, they can fire all the Black writers and Editor-in-Chief and replace it with and all White cast. Wooooooooooooow, when will Black people ever learn, never sell your soul to the devil.

cookilicious's picture

Maybe when Angela is replaced

Maybe when Angela is replaced by a white person, she will see it.

jusme's picture

This dispute has gone viral

This dispute has gone viral and Whites are getting outraged, this could have some bad repercussions in the work place, there a penalty to pay because if employers begin to think that Blacks are racist then they won't hire or promote Blacks and you know they know how to do this without make noise...to quite rejection letter/the bad performance reports/the whisper to management, this could get out of hand.

Gypsy's picture

Are you serious right now?

Are you serious right now? "Shhhhhhh...massa might hears you and gets angry. I don't want no whuppin'. Naw suh...you'se best be quiet fo massa whup us all..." GTFOH with that ISH! If the Civil Rights activists had thought like you we would all still be entering through the back door and hanging from trees.

Anonymous's picture

Nah we aren't hanging from

Nah we aren't hanging from trees, we just let them hang from us (check ur fave rappers). I think every black person should read the miseducation of the negro to get a better understanding of whats really going down.

Anonymous's picture

Take your racism and go

Take your racism and go someplace else. No one would take their anger out on good employees, unless there was some underlying racism to begin with. That would not be a logical response, but that's why racism exists...its ignorant, irrational, ungodly and based on fear.

Anonymous's picture

"Take your racism and go

"Take your racism and go someplace else"

I'm not sure if you were replying to my post or not, but I wasn't expressing racism in any way. Once again, it's the classic twisting of words to cause a racism fueled agenda. Racism ALSO exists, not only of ignorant whites, but because there are a lot of bigoted, ignorant African Americans who continue to exercise that reverse racism attitude when we just need to get over it. Move on. Find another outlet for you pent up frustration and use it for constructive uses outside discriminating against white people because they happen to live in the same society as yourself.

My comment was to say, if you had really read it, that NO matter your skin color, your character, knowledge and skills should not hold you back from any job. Skin color is really just the amount of melanin in your skin to protect you from the sun, if you want to get technical about it.

If you are doing nothing but bitching about it on a blog forum, and not being proactive in changing the way people look at each other, then you really have no room for complaining.

I came across this forum after I was assigned to blog and comment on black blogs for a magazine for women of color that I intern for. I was shocked that there was so much animosity posted out there.

Lisa's picture

Fuck! My condolences! I was

Fuck! My condolences! I was confused about who said what to whom, but my point in case. Ignorant white people making stupid comments. Don't worry. They're probably bouncing wireless signals off their white-washed, meth laboratory trailer and standing on furniture to get a better signal.

Once again. Sorry. Got really confused :)

Lisa's picture

This is 2010. Are we still

This is 2010. Are we still looking at the color of one's skin as an indication of merit, knowledge and character? We, the human race, should be focusing on deeper issues rather than race. You can be purple with yellow polka-dots but that does not define you who you are or your skill set.

A great online magazine, Urban Belle Magazine, is a publication for women of color that focuses on health, sex, celebrities and more in the African American community. For more information, visit www.urbanbellemag.com.

Lisa's picture

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xvbncvbsrth's picture

people dont write to the

people dont write to the magazine outraged about social and health issues because there is nothing Essence can do about those issues besides what they already do: raise awareness.
HOWEVER, essence has the power to hire and employ whomever they see fit. So my sentiments reflect those of Ms Davis... the decision was dumb. I won't be renewing my subscription.

leesh's picture

People, Essence is NOT a

People, Essence is NOT a Black business and has not been one for awhile! They are owned by Time Inc., you know the HUGE, WHITE media company that owns AOL, Time Magazine, People, InStyle, etc. And I cannot defend Angela's reasons for hiring who she did, but as someone who works in the publishing industry at another Black magazine, it is interesting to read the multiple comments about how you all want more "substance" and how Essence is so superficial and the quality has gone down, but YEARS of research has shown and continues to show that when books that had that "substance" were out there, you, the readers, kept your money in your pockets and did not subscribe, nor purchase them from the newsstands (Emerge, Fierce, Code?). I have this conversation all too often with consumers who want to complain about the "quality" of the programming of networks like BET and black publications, but you all don't support them in the way that you support other things. For years Ebony has produced hard-hitting, well-reported stories about isssues that affect us, yet they have been experiencing decling sales for years. It is an indisputable fact that certain things sell. We don't make up those numbers--they are based on what you, consumers actually purchase and we spend a lot of time (and money) tracking those trends , through in-person surveys with consumers, consumer panels, etc., and then keying in on the things that your responses and purchasing behaviors say that you like and are interested in. Somehow, no matter how we try to reach the community (whether it is Essence, Ebony, Upscale, Black Enterprise, Jet, Jones, Jewel, Uptown, Monarch, The Green, Today's Black Woman (all black magazines), we can never seem to satisfy the community at large. It's funny though, because of all the above black magazines I named, the ONLY one that has shown significant growth in newsstand sales is Sister 2 Sister, but we are accused of not being quality or not having substance when we integrate elements of that type of formatting into our publications. I read an interesting publisher's letter recently in Upscale's August issue about supporting black businesses and WHY it was necessary. If you choose not to support our businesses, then you certianly have nothing to say when we are not represented well throughout various industries, from beauty supply stores and nail shops to restaurants and clothing lines. If you don't realize what owning our own means to hte community and why it is necessary to have and build our own businesses, then I am fearful for what the future holds for us and our financial growth in America.

Anonymous's picture

Oh please!! As a faithful

Oh please!! As a faithful subscriber to Essence Magazine, this doesn't concern me AT ALL! I couldn't really care less if the fashion editor was Black, White, Latina, Asian, whatever! Skills/Talent/Abilities have nothing to do with Race.

estefania's picture

It doesn't matter to me....I

It doesn't matter to me....I don't pay for Essence magazines anyway.

rondav77's picture

Jones Magazine is a great

Jones Magazine is a great option. It covers fashion and stays true to black women.

Anonymous's picture

Thanks Essence for

Thanks Essence for solidifying my reason for not only subscribing to your magazine, but purchasing copies over the counter. Another slap in the face to African American women who never can quite seem to be good enough to be placed in positions of merit, power, and worth. Essence should know better!

~ t's picture

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